What is Creativity?
Creativity is a mental process which involves the generation of new ideas, concepts or new associations between existing ideas or concepts.
Graham Wallas's Theory of creative process
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Graham Wallas - Art of Thought |
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The 4 stages of creative process according to Graham Wallas |
1. Preparation - the first stage on which the issue must be defined, observed then study.
Advantages:
- Can reduce anxiety and fear of not finishing the task.
- Well researched and planned.
- Mind and attention are focused on the goal.
- Easier to reach the goal.
Disadvantages:
- You are not prepared on what problem you might encounter.
- Time consuming because your materials are not gathered.
- Your attention will split into two: problem & goals.
How did you prepare the creative task?
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My 5 wastes materials (Bottled water, bottled can, cotton bud's container, coca-cola box and plastic spoons) |
2. Incubation - the second stage on which the problem is set aside and new ideas are coming into the person's mind.
Advantages:
- A series of unconscious, involuntary and mental events are taking place.
- Thinking realistically.
- New ideas are helpful and in setting the problem aside, the person will be able to stay calm and think broader.
Disadvantages:
- During the incubation, we don't intentionally deliberate on a particular problem.
- Might be out of focus and ideas might not be connected with the issue.
- Ideas are not as clear as expected.
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Facebook is an example of socialising that I've done and helps me to come up in some ideas. |
After actively engaging with the problem, I set it aside. As I wasn't thinking of the problem, I came into some great ideas while browsing the internet, socialising and watching the television. Sometimes, I am looking for different concepts in objects that I am encountering, either on a daily basis or something that I just see occasionally.
3. Illumination - the third stage on which the new ideas are emerged.
Advantages:
- The ideas are fresh.
- Ideas are flashing while your brain is resting and doing other activities.
- Ideas flashes all of a sudden.
Disadvantages:
- Ideas can only be gathered if the preparation has been done.
- Ideas can be not worth to be applied realistically.
- As ideas flashes in inappropriate time and event, the ideas can be forgotten and disregarded.
When did your idea come to you?
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Youtube advertisement about recycling gives me an idea. |
4. Verification - the final stage on which you will check your ideas and test if it works.
Advantages:
- You can improve your finished product.
- You can determine whether the ideas applied worked the way it must be.
- Enhance or put additional objects that will make the product better.
- You can determine whether you are satisfied or not.
Disadvantages:
- There's a possibility that there would be no enough time to verify the finished product.
- Additional ideas might cause negative reaction to the product.
- Additional ideas might cause exaggeration.
- Ideas are not according to the plan or preparation.
How did you test your different ideas before deciding which one to follow?
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Verifying to ensure that I'm satisfied with my finished product. |
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